Level 5 leaders channel their ego needs away from themselves and into the larger goal of building a great company. It’s not that Level 5 leaders have no ego or self-interest. Indeed, they are incredibly ambitious–but their ambition is first and foremost for the institution, not themselves.
We want to create beautiful, intuitive services and technologies that are so incredibly useful that people use them twice a day. Like they use a toothbrush. There aren't that many things people use twice a day.
A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
I cannot give you the formula for success, but I can give you the formula for failure--It is: Try to please everybody.
The majority of men meet with failure because of their lack of persistence in creating new plans to take the place of those which fail.
The utmost thing is the user experience, to have the most useful experience.
Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.
There are no secrets to success. It is the result of preparation, hard work, and learning from failure.
Time is the scarcest resource and unless it is managed nothing else can be managed.
You can't operate a company by fear, because the way to eliminate fear is to avoid criticism. And the way to avoid criticism is to do nothing.
Almost all quality improvement comes via simplification of design, manufacturing... layout, processes, and procedures.